Pepperfry — Heuristic Re-evaluation & AR Integration

30 violations against Nielsen's ten.

I evaluated the live Pepperfry mobile app against Nielsen's ten usability heuristics (1994). Every screen, every flow, severity-rated. The audit produced thirty documented violations spanning all ten heuristics — the most consequential a confirmshaming dark pattern on the home screen ('No, I don't want to save money'), ten severity-3 failures across navigation and visual hierarchy, fifteen severity-2 bugs, and four severity-1 cosmetic issues. The point wasn't to be exhaustive — it was to make every problem traceable back to a specific principle, so the redesign that followed had teeth.

180+ screens. Every change traced to a violation.

Phase two was a full Figma redesign in Pepperfry's brand identity. Over 180 high-fidelity screens covering every flow — onboarding, browse, product detail, checkout, account, support — in light and dark variants. The discipline I held myself to: every design change had to point back to a specific violation in the audit. The dark pattern got removed entirely. The navigation was restructured around how people actually shop for furniture (room → category → product), not how Pepperfry's catalog is organised internally. The AR catalog was added as a primary nav item, because the third phase of the project would have to live somewhere.

From design spec to working iOS prototype.

Phase three was the engineering — turning the AR catalog spec into something you could actually run on a phone. Built in Unity with AR Foundation and ARKit, targeting iOS 26 via Xcode. The prototype lets you walk into a room, scan the floor, and place a piece of furniture from the catalog in real-time. The full build pipeline was documented end-to-end — Unity project setup, AR Foundation configuration, the Xcode build chain, iOS deployment — so anyone could reproduce it.