IBO — CXO Health Dashboard

Time-to-insight as the only metric.

Executives don't browse dashboards — they glance, decide, move on. The internal tools at IBO leaned on web layouts on a phone, which meant a lot of pinching and squinting. The brief that emerged from the first stakeholder workshops was simple: every screen has to give a CXO their answer in under five seconds, on their phone, between meetings.

Home, Orders, Sales — one tap each.

I went mobile-first, hard. Three primary screens, one for each line of business. Home is the at-a-glance overview — the hero KPI in big type, supporting modules below. Orders and Sales each get their own dedicated page so a CXO never has to hold multiple lenses in their head at once. Tab between them; everything else is hidden in modals.

Filters and split-by, hidden until asked.

The control surfaces live in modals so the dashboard canvas never feels like a settings panel. The Sales page's additional-filters modal lets a CXO narrow by lead, source, or customer type — three axes that come up repeatedly in stakeholder conversations. The Orders page's split-by modal is the comparison tool: switch between lead source, offline vs. online sales, department, or customer type to re-slice the same dataset along whichever axis answers the current question. Tap once, get a different view; never lose the page you were on.

Weekly stakeholder reviews, ruthless cuts.

The design moved on a one-week cadence with stakeholders from both engineering and the C-suite. Each round, half the screens got cut or merged. The version that shipped as the MVP was substantially smaller than the one that started — which is usually the sign that the work is going right.